Media

At a glance

Course title                      Media Studies

Entry Requirement          B grade in GCSE Media  (GCSE will still be graded A*-E in 2018)

Exam board                     OCR (www.ocr.org.uk)

Why study Media?

In our media-saturated world, the need to understand the construction of media texts and their message is more important than ever. The digital revolution has completely changed the way we consume and create media and thus this course aims to equip you with the skills to become critical users and digital craftspeople in the contemporary context.

Course content

• media language: how the media through their forms, codes, conventions and techniques communicate meanings
• media representations: how the media portray events, issues, individuals and social groups
• media industries: how the media industries' processes of production, distribution and circulation affect media forms and platforms
• media audiences: how media forms target, reach and address audiences, how audiences interpret and respond to them and how members of audiences become producers themselves
 

Assessment

30% controlled assessment based on creating an advertising campaign for a chosen product

70% exam on the key concepts outlined above and their relationship to various media including : television ,  film,  radio,  newspapers , magazines , advertising and marketing , online, social and participatory media , video games and music videos.